Programs & Grants
Together We Get There
A Multi-Faceted Outreach Campaign
Washington Traffic Safety Commission conducts a multi-faceted outreach campaign using the “Together We Get There” positive messaging approach to convey the urgent need to practice safe driving behaviors and to humanize walkers and rollers sharing our streets and roads. The campaign includes the following goals:
- Increase driver knowledge and awareness of safe driving behaviors and laws related to pedestrian and bicyclist safety, such as yielding, distraction, and speed.
- Increase the number of drivers who demonstrate safe and legal driving necessary for pedestrian and bicyclist safety, in areas where high rates of bicyclist and pedestrian fatalities and serious injuries occurred between 2016 and 2021.
- Implement a statewide outreach campaign with focus on locations with large populations, using messaging consistent with WTSC’s traffic safety culture initiative, Together We Get
- Communicate the elevated risk of vulnerable road users and the disproportionate involvement in walker and/or roller crashes involving BIPOC and low-socioeconomic status populations, as well as among individuals with vision, hearing, cognitive, and mobility disabilities.
- Educate drivers about laws related to pedestrians and bicyclists and address common misconceptions through community organizations and local governments.
Various Funded Projects
Projects being funded in local communities include Edmonds, Lewis and Cowlitz Counties, Tacoma, Pacific Highway (SR 99) South in King County, and Seattle Neighborhood Greenways. These projects will focus on improving safety for walkers and rollers in these areas.